Credit to the owner of the video i used. @IUMastersinPR Indiana University Master’s in Public Relations in Indianapolis professors Bob Dittmer and Julie Vincent, both APRs, address the definition of PR, the types of jobs PR professionals can do, stereotypes of PR, and other PR-related subjects. This video is our Final Requirement in Public Relations II under Mr. Darwin Lim Arnedo.
Council looks to cut rail public relations positions
May 19th, 2012Posted in Information | No Comments »
Shore firm offers $20K grant in contest
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SALISBURY — A public relations and marketing firm is offering a $20,000 grant to one Lower Shore nonprofit organization.
The firm, a.s.a.p.r. Creative Suite, is holding a contest in which non-profit organizations from Somerset, Wicomico and Worcester counties can compete for the grant, which is a marketing package called “A Suite Deal.”
The package includes a formal written marketing plan, public relations and crisis communications tools, website development or renovation, print collateral, photography and other features, a.s.a.p.r. Creative Suite President Robbie Raffish said.
The purpose of the contest and grant is to help a smaller non-profit organization get marketing assistance and some “big-city thinking,” she said.
“This is a unique way to bring us together as a team to help somebody at a different level,” Raffish said.
The a.s.a.p.r. Creative Suite is hosting an information session about the contest and grant Monday, at the Community Foundation of the Eastern Shore building in Salisbury at 10 a.m.
Any registered nonprofit organization in the three counties can participate. More than a dozen organizations already registered, Raffish said, and there are still spots open.
Some of the components of the contest includes applying for the grant, a points system, a public-voting mechanism and evaluation by a blue-ribbon panel. More details about contest components will be discussed at the meeting.
CFES President Spicer Bell said his foundation and a.s.a.p.r have an ongoing relationship, which includes sharing non-profit organization information and having professional development programs year round. He said the contest is a creative idea and that it will have a ripple effect in the non-profit community.
“Anytime we can get businesses reaching out to the non-profit community, we’re all for it,” he said.
One of the competitors in the contest is the Lower Eastern Shore Heritage Area Council.
The organization is a non-profit that focuses on preserving and increasing heritage tourism in the Lower Shore, LESHAC Project Manager Lisa Ludwig said. Examples of LESHAC’s contributions to heritage tourism include its sponsorship of the bill that made Smith Island cake the state desert, in addition to setting up information kiosks along the Blue Crab Byway.
LESHAC receives funding through grants and donations, she said, and that makes it difficult for the organization to fund projects sometimes. Ludwig said she hopes LESHAC wins the contest so they can receive marketing money to increase promotion.
“The more ways we can find what we can do to promote to the public, the better,” Ludwig said.
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OgilvyEngage to Leverage Socially-Beneficial Behavior Change To Help Businesses Grow
May 17th, 2012NEW YORK, May 16, 2012 /PRNewswire/ – Ogilvy Public Relations has launched a new global behavior change practice, OgilvyEngage, to help companies motivate and assist consumers and other stakeholders to adopt socially-beneficial behaviors that are good for individuals, good for society, and good for business.
“Businesses frequently seek to drive awareness of important social issues. But more can be done. What’s needed is to move people beyond awareness toward actions that matter which is where behavior change can play a role,” said Christopher Graves, CEO of Ogilvy Public Relations.
According to Miles Young, Global CEO of Ogilvy & Mather, companies want to make lasting, meaningful impacts, but they’re also keenly aware of the need for direct, positive impacts on business performance. “We believe ours is a business solution that sets them—and us—apart,” Young noted.
OgilvyEngage is built on Ogilvy Public Relations’ nearly 30-year legacy of social marketing, a proven discipline that applies marketing principles and techniques to prompt and support behaviors that benefit society as well as the individual.
Graves noted that changing the components of personal behavior, such as attitudes, motivations, or abilities, can prompt people to take medications regularly, encourage the routine purchase of healthier food products, motivate home safety preparedness, increase financial responsibility, and more.
“A company can deepen its relationship with its customers by supporting them in such actions as managing their healthcare, developing better nutrition habits, and protecting their homes and their assets. It’s good for the customer and society and that makes it good for the business. We think there is a lot of power in that equation,” Graves said.
OgilvyEngage uses science-based behavior change models and theories to craft award-winning public health and safety campaigns to get people to buckle up, get screened for colon cancer, purchase flood insurance and more.
Tom Beall, who heads Ogilvy’s global social marketing capability, said that while some think that influencing public behavior movements to support socially desirable outcomes is the distinct purview of governments or nonprofits, changes to the economy and to society are mandating new approaches. “Adding behavior change leadership from the private sector to that of government and public interest organizations will create a multi-faceted approach with exponential benefits,” he noted.
OgilvyEngage will help clients assess behavior change opportunities, better understand the motivations of their consumer audiences, and design results-oriented messages, strategies and programs. It will offer clients access to the agency’s proprietary Dynamics of Change model, a tool designed to define the types of change a company should invest in to bring about maximized outcomes for its business, individuals, and society—and the processes for implementing change programs.
In concert with the launch of OgilvyEngage, the agency has released the latest in its thought-provoking Red Papers™ series. From Cause to Change: The business of behavior discusses how companies can reap meaningful and measureable business performance and return on investment from socially-beneficial behavior change programs.
OgilvyEngage will be led by Bess Bezirgan, senior vice president at Ogilvy Public Relations, who joined Ogilvy in September to develop the new offer. Bezirgan is a veteran specialist in corporate communications, sustainability, and corporate responsibility. Throughout her career, she has worked with influential global brands including Tetra Pak, Aveda, Alcoa, and the Dow Chemical Company on social engagement initiatives. Her private sector experience is complemented by work in the public sector—for elected officials in the U.S. Congress, advocacy organizations, several government agencies, and for the Government of the Cayman Islands.
Ogilvy Public Relation’s social marketing expertise has helped clients build agenda-setting initiatives such as the National Heart, Lung, and Blood Institute’s women’s heart health campaign, The Heart Truth®; the Centers for Disease Control and Prevention’s Screen for Life: National Colorectal Cancer Action Campaign; and the Federal Emergency Management Agency’s FloodSmart flood insurance promotion program.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Creme de la Creme) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (WPPGY), one of the world’s largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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Kemp Goldberg Partners Announces Yale Cordage as Latest Client Addition
May 17th, 2012PORTLAND, ME–(Marketwire -05/16/12)-
Kemp Goldberg Partners, a nationally recognized advertising, public relations and interactive agency, today announced Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine, as a new client. The Portland-based agency will conduct a comprehensive brand review and develop a communications strategy to address their marketing needs within their target industries.
“Kemp Goldberg Partners’ history of success and broad experience elevating brands demonstrate a unique ability to create value for our company,” said Yale Cordage Vice President Bill Putnam. “Yale Cordage is at a pivotal point in our growth strategy and we believe Kemp Goldberg is the best partner to help us promote our products and expertise, and increase our market share in new and interesting ways.”
Yale Cordage first introduced synthetic fiber into commercial fishing in 1950, and continues to design and manufacture custom, application-specific ropes of the highest quality, winchlines, stringing lines and blocklines for utilities; fiber optic pulling lines for telephone construction; bull ropes and climbing lines for arborists; safety lanyards and lifting slings for industrial applications; ropes for marine applications — from hawsers for mooring commercial tankers to halyards for sailing dinghies.
Yale continuously develops unique custom and modified machinery to maintain its advantage in processing fibers to their fullest potential. This allows them to design and manufacture custom and specialty rope for specialty applications such as oceanographic arrays and faired electromechanical cables.
“Yale Cordage is a leading innovator in its field and we couldn’t be more thrilled to be working with them,” said Pamela Boudreau-Kemp, principal, Kemp Goldberg Partners. “We’re honored to be selected as Yale Cordage’s agency and we believe their confidence in us is a testament to the diversity and scope of our agency’s capabilities.”
Follow Kemp Goldberg Partners on Twitter at http://Twitter.com/KempGoldberg and on Facebook at http://Facebook.com/KempGoldberg.
About Kemp Goldberg Partners
Headquartered in Portland, Maine, and with an office in Washington, D.C., Kemp Goldberg Partners is a nationally recognized advertising, public relations, public affairs and interactive agency that helps its clients build and maintain business momentum. The talented people at Kemp Goldberg Partners work hard to connect clients with their markets and help brands find their voice. For more information on how Kemp Goldberg Partners can help you connect, please visit http://KempGoldberg.com.
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Creative Edge Public Relations, LLC Electronic Press Kit
May 15th, 2012Creative Edge Public Relations, LLC is the #1 Public Relations company in the country. With the ability to turn your average event into a Epic moment. Services provided include; Strategic Planning Media Relations and Training National and Local Product Launches Talent and Artist Management Event Development and Execution Grant Writing and Nonprofit Development Image Development Television, Film and Video Placement Branding Specialist Fashion Show Production and much more. Contact Theodore Palmer today.
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Canadian Public Relations Society of Nova Scotia Gemstone Awards – one Gem of a Night
May 15th, 2012
HALIFAX, May 14, 2012 /CNW/ – Atlantic Canadian public relations and
communications practitioners gathered at the Westin Nova Scotian on
Thursday, May 10 to celebrate excellence in public relations at the
annual Gemstone Awards presented by Frischkorn Audiovisual and Egg
Films.
The evening was hosted by Nancy Regan, Halifax’s familiar television
host, actor and writer. Five Gemstone awards were presented.
“CPRS NS is honoured to showcase excellence in the field of public
relations and communications within Atlantic Canada,” says Nadia Hinds,
CPRS NS President. “We recognize the important role that communications
plays in shaping and developing the region.”
Amethyst and Jasper Gemstone Award recipients included:
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An Amethyst Merit Award to Dalhousie University for the submission,
Dalhousie University – Smoke Free Campus -
An Amethyst Merit Award to Nalcor Energy for the submission, Social
Media for Nalcor -
An Amethyst Gemstone Award to MT&L Public Relations Limited for the
submission, Expanding understanding about expanding aquaculture: Cooke
Aquaculture in Nova Scotia -
A Jasper Merit Award to the Canadian National Institute for the Blind
for the submission, CNIB 1000 Challenge -
A Jasper Merit Award to MT&L Public Relations for the submission,
Celebrating the opening of the region’s largest wind farm – Shear Wind
2011
Each year CPRS NS awards a $1,000 scholarship to a deserving public
relations student in Nova Scotia. The scholarship seeks to recognize
and support outstanding achievement by public relations students, based
on their academic record, volunteer, professional achievements and
based on their ability to articulate why they have chosen to pursue
public relations as a career.
The 2012 student scholarship was awarded to Travis Price, an
anti-bullying advocate who started Pink Shirt Day along with a friend
at Central Kings Rural High in the Annapolis Valley. Price views public
relations as an integral resource for advocacy around issues impacting
kids.
Sponsors of the 2012 Gemstone Awards include, Egg Films, Frischkorn
Audiovisual, Communications Nova Scotia, Atlantic Business Magazine,
Canada News Wire, MT&L Public Relations Limited, LimeLight Group,
Halifax Stanfield International Airport, Royal Bank of Canada, Cape
Consulting Group, Snap Halifax, The Westin Nova Scotia, Simple Touch
Event Decor Inc. and Advocate Printing.
For more information about CPRS NS or the Gemstone Awards please visit, www.cprsns.com
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Utah hiring crisis team to manage health data breach
May 15th, 2012The state of Utah is hiring a public relations firm to handle “crisis communications” in the wake of a health data breach that put the personal information of 780,000 people at risk.
The contract will be short-lived and will cost between $100,000 and $200,000, according to a solicitation published on May 11.
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It calls for building a communications plan to “rebuild trust with the public, specifically those who were directly impacted by the breach and those who rely on the [Utah Department of Health] for critical health services.”
The chosen vendor will be tasked with building a website, producing videos in multiple languages, and writing content to be distributed via the media, advocacy groups and at community forums across the state.
The damage-control blitz marks a third attempt by the Utah Department of Health to seek outside aid in managing the breach. The agency has hired two independent auditing firms to analyze the state’s data security and storage systems and monitor efforts to notify and protect victims.
Those contracts will cost upwards of $1.3 million, said health spokesman Tom Hudachko. That’s on top of other safeguards, including the year of free credit monitoring being offered to the 255,000 people whose Social Security numbers were compromised, estimated to cost tens of millions of dollars.
Nevertheless, advocates for the poor say the money is well spent.
“I’m pleased as punch,” said Judi Hilman, executive director of the Utah Health Policy Project, who hopes the communication plan is part of a broader strategy to re-brand Medicaid.
Already stigmatized, the low-income insurance program was further tarnished on March 30 when hackers broke into a poorly protected Medicaid eligibility server. On that server were Medicaid claims and the names, birth dates, addresses and Social Security numbers of retirees on Medicare, the privately insured and uninsured — information sent by health providers and billing companies to inquire about a patient’s eligibility for Medicaid.
The stolen information is not yet known to have been misused.
But victims have been slow to take advantage of the free credit monitoring. Indeed, some are just now receiving notices they were affected.
“We’re hearing from families who are falling through the cracks, especially Spanish-speaking families,” said Hilman. “What you don’t want to have happen is for work on the breach to crowd out other priorities at the Health Department, including efforts to improve the quality and efficiency of programs like Medicaid.”
kstewart@sltrib.comTwitter: @kirstendstewart
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Ketchum and IBM Win Best Public Relations Campaign of 2011
May 13th, 2012NEW YORK, May 10, 2012 /PRNewswire/ – Global public relations firm Ketchum and IBM took home the Platinum Award for the best public relations campaign of 2011, “IBM at 100 – Focusing Our Place in the Past, Present and Future,” at Tuesday night’s Americas SABRE Awards ceremony, held in New York. In addition to winning the evening’s top honor, Ketchum‘s client work won more awards than that of any other firm, with six Gold SABRE Awards. Ketchum also was recognized with two Silver SABRE Awards, including PR Product of the Year for its Mindfire idea engine, a crowdsourcing community of hundreds of students from 40 universities spanning nine countries.
“These honors are a testament to the partnerships we’ve built with our clients who enable us to develop strong creative, unique programs and do great work,” said Raymond L. Kotcher, senior partner and CEO. “Each day we challenge ourselves to continue to deliver demonstrable results and exceed our clients’ expectations.”
Ketchum and its clients won Platinum and Gold SABRE Awards in the following categories:
Platinum SABRE Award
“IBM at 100 – Focusing Our Place in the Past, Present and Future”
IBM with Ketchum
Six Gold SABRE Awards
CORPORATE IMAGE
“IBM at 100 – Focusing Our Place in the Past, Present and Future”
IBM with Ketchum
MARKETING TO YOUTH
“Our Birthday, Your Bash”
7-Eleven with FreshWorks and Ketchum
CONSUMER PRODUCTS
“Ken May Be Plastic, But His Love Is Real”
Mattel with Ketchum and HL Group
TRAVEL AND TOURISM
“DoubleTree by Hilton’s Cookie CAREavan Across America”
DoubleTree by Hilton with Ketchum
ASSOCIATIONS
“Since When Did Agriculture Become a Dirty Word?”
U.S. Farmers & Ranchers Alliance with Ketchum, Zocalo Group and maslansky luntz + partners
Rounding out its six Gold SABRE wins, Access Communications, a unit of Ketchum, won a Gold SABRE award for one of its clients in the Technology – Software and Services category.
Two Silver SABRE Awards
PUBLICITY STUNT
“Kodak Frees Your Facebook Photos”
Kodak with Ketchum
PR PRODUCT OF THE YEAR
“Mindfire – Reimagining the Way Agencies Imagine”
Ketchum
In addition, Zocalo Group, a unit of Ketchum, received an honorable mention for Digital and Social Agency of the Year.
In Europe, Ketchum Pleon has been named a finalist for 15 Diamond and Gold EMEA SABRE Awards, which will be presented at a gala dinner in Brussels on May 31. Earlier in the year, Ketchum was named PR Agency of the Year by PRWeek and also won four PRWeek Awards for its work on behalf of its clients. The agency also recently was honored with the International Consultancy of the Year designation by PRWeek U.K. and was named International Consultancy of the Year by PRmoment at the inaugural Golden Hedgehog Awards.
About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (OMC), visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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Back Story: A public relations quagmire
May 13th, 2012 
Michael Willard
Michael Willard writes: It’s better for a PR firm to stay out of partisan politics; it might bring only trouble.
Any public relations company hired by the Party of Regions should have one piece of advice for its client: Extract yourself as gracefully as possible from the PR quagmire that threatens the success of the European football championship and has put the European Union free trade agreement in the deep freeze.
And do it now.
The party has hired my old firm, the internationally recognized Burson-Marsteller, to advise it on how to put its best foot forward and to help it articulate its position on the jailed former prime minister, Yulia Tymoshenko. My guess is it will not be recommending that Tymoshenko be freed post-haste.
In public relations—as in law—the good, the bad and the intelligence challenged have a right to representation. However, I was surprised at B-M’s decision. Given worldwide condemnation of selective prosecution, I felt it represented a bad business direction, and an opportunistic grab for a big fee.
This is not a defense of Tymoshenko, whose time may have passed, and who, as prime minister, contributed greatly to what was a disastrous presidency for the other leader of the Orange Revolution, Viktor Yushchenko.
Also, her background and what she might have done or not done to accumulate wealth and power in the 1990s are topics of conjecture. It was a period when, in the extreme, disputes often led to mysterious car accidents and brazen, daylight assassinations.
By far the best advice from any PR firm would be this: President Viktor Yanukovych, get over it.
However, the charge which landed her in prison was strictly political.
It falls in a broad category that would rope in much of Ukraine’s government—past and present.
Basically, the “crime” was making what the current government now feels was a bad decision when she was prime minister in dealing with Moscow and gas prices.
Her imprisonment—and her claim to have been beaten—has led to a chorus of protests from virtually every European country and the United States. One government, the Dutch, has threatened to boycott the football championships held around Ukraine next month unless Tymoshenko is released.
On the verge of Ukraine’s coming out party—when it should be showing its best face after spending mega bucks to build and refurbish stadiums and reconstruct miles of highways—the country is close to being thought of as a rogue nation. This is embarrassing.
This is not a public relations situation that can be solved through traditional PR techniques. One will not sway worldwide condemnation of Ukraine by flimsy messages attempting to buttress government reasoning. They ring hollow, and the recent attempts to demonize Tymoshenko appear desperate.
By far the best advice from any PR firm would be this: President Viktor Yanukovych, get over it.
The lady has brought down two presidents and you will be the third. Put your feelings in your pocket, and find a way to release Tymoshenko before the whole stink bomb nukes Ukraine’s showcase sports event and more. This is a salvageable situation.
A creative PR firm would then go on to offer recommendations how this could be done to the advantage of the current government and the Regions Party. A goal of crisis counseling is finding opportunity in the most difficult of situations.
At this point, however, I don’t think anyone sees any attempts at creative redemption.
Burson-Marsteller was founded more than six decades ago by Harold Burson, now a 91-year-old gentleman who carries the title chairman emeritus. He is one of the most respected people in the business, and was named by PR Week Public Relations Man of the 20th Century.
It was a well-deserved honor. Harold is my friend. However, this PR giant is not at the controls.
Burson-Marsteller today is a large cog in the holding company WPP, run by a finance man named Sir Martin Sorrell, a genius at buying and selling businesses in the communications industry. Such companies live and die with the stock market ticker.
When I worked at B-M as a managing director and market leader for Russia and Ukraine, there was a policy against getting the agency involved in partisan politics. The premise was that working for commercial clients (like Kraft, Unilever or Phillip Morris) did not lend itself to taking sides in regional or national partisan disputes.
I bought into this philosophy because it made business and political sense.
When I left B-M in 1998 to form my own company, I did what I always do when leaving a position. I didn’t burn any bridges. In fact, my tendency was to paint the bridge as I crossed it, always saying good things about my past employers.
Today, though, I believe Burson-Marsteller might be burning that bridge.
Kyiv Post CEO Michael Willard can be reached at willard@kyivpost.com
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